A new era in East Coast hospitality has dawned as the iconic Swiss-Garden Beach Resort Kuantan begins its transformation into the all-new Swiss-Grand Beach Resort Kuantan, marking a bold repositioning into the five-star luxury segment under the Swiss-Garden International portfolio.

Set against the picturesque backdrop of Balok Beach, the 306-room resort is undergoing a significant upgrade in design, service, and guest experience, redefining modern coastal luxury while preserving its signature Malaysian warmth. Renovations are in their final stages, and early glimpses — including the revitalized lobby, the charming Garden Terrace, and the new Deli café concept — have already sparked keen interest within the travel industry.

“This transformation represents our commitment to delivering a luxurious and authentic coastal experience,” said Carl Isaac, General Manager. “We look forward to unveiling a refreshed destination that celebrates both comfort and elegance.”

Swiss-Garden International’s Chief Operating Officer Ivan Ting emphasized that the rebranding reflects the group’s commitment to staying competitive and elevating guest experiences. “The investment ensures the hotel continues to meet the highest standards of service and comfort. With standout features such as the largest standard room in its category, the biggest all-day dining venue on the East Coast, and an expansive alfresco deck facing the open sea, Swiss-Grand is poised to be a landmark.”

As the first property to bear the Swiss-Grand name, the resort marks a major milestone in the Group’s brand evolution toward upscale hospitality. With growing anticipation from international markets — particularly Europe, China, Hong Kong, and Singapore — the resort is set to become a premier destination on Malaysia’s eastern coastline.

Swiss-Grand Beach Resort Kuantan is not only a reimagined destination, but a bold statement of luxury, design, and heartfelt Malaysian hospitality.