HomeToGo SE, the world's largest vacation rental platform, said that it has purchased the remaining 81 percent of SECRA, a leader in vacation rental management assistance. This comes after HomeToGo purchased a 19 percent investment in SECRA in 2021 as part of its Subscriptions & Services portfolio, to become the alternative accommodation industry's operating system.
SECRA is a travel technology firm that develops specialized software for hosts, rental agencies, and destinations to help them sell their listings more effectively. SECRA's online booking system and channel management enable better reach and bookings for its partners, resulting in a higher booking volume. SECRA's Channel Manager, which is connected to most major booking platforms, is one of the company's services, as is the building of professional websites. SECRA's profits grew by double digits in 2021, with revenues in the high single-digit millions.
SECRA also owns and operates Ostsee-ferienwohnungen.de, a popular German vacation rental booking site with over 7,000 listings along the Baltic Sea. This will add to HomeToGo's existing unrivaled portfolio of vacation rental houses, which includes inventory in Germany's most popular destinations.
"We're happy to welcome SECRA and its exceptional staff to our global collection of companies," says Valentin Gruber, COO of HomeToGo. SECRA's staff has a wealth of industry knowledge and several current synergies with HomeToGo, such as the goal of strengthening the entire vacation rental ecosystem by providing cutting-edge technological solutions and emphasizing a partner-centric approach. We're thrilled to be partnering with such a well-known industry player and profitable brand to expand our Subscriptions & Services portfolio."
"At SECRA, our objective is to help our partners maximize their companies by creating more exposure, reservations, and guests," says Christoph Rakel, CEO. To that end, we're thrilled to be joining HomeToGo on its growth path, as a company with a remarkable worldwide reach and a focus on technology that complements the SECRA team's energy and power. We believe there are countless chances to learn from one other and scale together as we look ahead."
SECRA's office, its team of over 40 employees, as well as its founders and management team - all of whom are based in Sierksdorf in the Bay of Lübeck, Germany - will continue to operate normally and will join the HomeToGo Group's global team of 500+ employees to help create new synergies and drive innovation.