Bookings for ice-snow tourism soared over 30% year on year in Southwest China's Chongqing municipality during the seven-day Spring Festival holiday.

Consumption of ice-snow products has increased across China as a result of the Beijing 2022 Olympic Winter Games. According to the China Tourism Academy, ice and snow tourism revenue in the country is expected to exceed RMB 320 billion (roughly USD 50 billion) from 2021 to 2022.

While northern Chinese citizens continue to be the primary consumers of winter sports due to more suitable snow conditions and temperatures, evidence reveals that such activities are becoming increasingly popular in southern Chinese cities.

During the seven-day Spring Festival holiday from Jan 31 to Feb 6, bookings for ice-snow tourism in Southwest China's Chongqing municipality increased by more than 30% year on year, according to the city's culture and tourism department.

During the holiday season, ice and snow scenic places in the cities of Xianning and Yichang in central China's Hubei Province each drew over 30,000 visitors, an increase of about 60% year on year.

According to Mafengwo, a travel service and social networking platform, Shanghai and Guangzhou, which have professional facilities and venues, have been included among popular places for consumption involving the ice and snow business.

Despite having a moderate environment, towns and provinces in southern China such as Shanghai, Chongqing, Sichuan, and Guizhou continue to pursue the development of snow and ice sports.