The Business Travel MICE Procurement Convention (BTMPC) announced the ITB China Special Edition this year as China's largest B2B exclusive travel trade show, and China's leading digitally-based trade media in the MICE and Corporate Travel industry, China BT MICE.

It is a newly developed event format which will be held in Beijing from 7-8 May 2021 integrating the core trade fair with convention elements.

On 8 May 2021 the second day of the ITB China Special edition, the 10th edition of the Business Travel MICE Procurement Convention will feature in-depth discussions concerning market practises and the latest developments which are shaping the future of MICE events.

China BT MICE has been a proven digital media publication that has been specialising in and developing MICE and Corporate Travel expertise since 2008.

Not only is it considered an important information hub, it is also an indispensable professional network of MICE professionals.

By contributing more experiences in the MICE sector on product creativity, transformation, updating and extending its network with more MICE and corporate travel experts, cooperation with BTMPC would boost the MICE profile of ITB China Special Edition and add a significant value to all the participants.

“Co-organised by China BT MICE and ITB China, the Business Travel MICE Procurement Convention (BTMPC) is representative of the general trend of “micro-crossover” integration in the current market, contributing to mutual and respective advantages in terms of professional resources while supporting the survival and further development of the MICE industry in the new market environment,” said Lenny Jia, CEO and founder of China BT MICE.

The Business Travel MICE procurement Convention will be attended by more than 500 MICE practitioners, among them MICE and corporate purchasers, hotels, domestic and international destinations and representatives from around the industry.

This event includes MICE and business travel forums, a dedicated brand and product releases booth area, match-making meetings, and the Miracle Workers' Award Ceremony. The award recognises the MICE industry's most profitable companies in the last year.