One of the largest travel trade and business-to-business (B2B) platforms for India’s tourism industry, this year’s ITCTA was attended by more than 150 industry players. A one-day conclave and B2B expo was held for attendees to discuss the revitalisation of the heavily impacted tourism industry amid the ongoing pandemic, as well as promotional activities focusing on tourism niche products such as MICE, weddings, golf tourism, and filming locations. 

 

“It is vital to have a continuous discourse among the industry players, tourism boards, and state governments on how to tackle the obstacles faced by the tourism industry worldwide. The new normal is here to stay for a longer time than we have expected, hence it is time for a new approach: to live with the virus rather than to combat it,” said Mr Sulaiman Suip, Director of Tourism Malaysia New Delhi, in regards to the current COVID-19 situation.