International and French Travel Market (IFTM) Top Resa 2022 was joined by Tourism Malaysia Paris Office with eight partners from Malaysia, namely Asian Trails, Canary Tours, Bamboo Adventures, Pro-Eco Adventure, Berjaya Hotels & Resorts, Villa Danialla, Emilia Handicraft, and Mosafer. It is taking place from 20th to 22nd September, 2022.

During the 3-day travel exposition, Libra Haniff who is the director for Tourism Malaysia Paris will take the opportunity to update trade visitors on Malaysia.

The Malaysian tourism industry is now focusing on maximising existing resources through ecotourism, rural and experiential tourism, as well as enhancing niche products. Recently, the Ministry of Health Malaysia announced a relaxation of its mask rules to make it optional except for medical facilities and public transport. This news augers well as the Minister of Tourism, Arts & Culture, YB Dato’ Sri Hajah Nancy Shukri also announced the new target for Malaysia in 2022 with 9.2 million tourist arrivals and tourism receipts of MYR 26.8 billion (approx. 5.9 billion euros).

Prior to the pandemic in 2019, Malaysia welcomed 26.1 million tourist arrivals with MYR86.1 billion (approx. 18.9 billion euros) of tourism receipts. French arrivals contributed 141,661 and MYR 629 million (approx. 138 million euros) of tourism receipts.

For the French market, the marketing actions are aligned with Tourism Malaysia’s global marketing strategies. Collaboration and partnership are among the key strategies for recovery and growth for Malaysia. To date, Tourism Malaysia has firmed collaborations for marketing partnerships with Malaysia Airlines, Qatar Airways and Emirates.